Archway at the Big Grill

We were asked to develop a highly impactful feature that would maintain and drive awarness and trial of Archway Lager amongst key target consumers at The Big Grill Event.  Whilst the feature was needed to pre-dominantly communicate Archway Lager it also needed to provide a nod to the Lager’s craft beer roots – Franciscan Well.

We created an open Archway branded lager Bar that included an allocated Franciscan Well craft beer section allowing the two different beers come together under one roof.  The open bar allowed the feature become more inviting and also was consistent with The Big Grill Summer proposition.

30,000 consumers were exposed to Archway feature each day with an est 20,000 visiting the feature throughout the four days of the festival